Founded by Mrs. Vandana Luthra as a beauty and weight management services center in 1989, the VLCC group was incorporated in 1996 and is among the first multi-outlet corporate operations in the Skincare, Beauty & Wellness Industry in India. Since inception, the VLCC Group’s mission has been to transform lives by making Skincare, Beauty and Wellness accessible to women and men. In over 30 years of operation, the VLCC brand has become synonymous with Skincare and Beauty in Indian households. Today, VLCC believes it enjoys a high level of consumer trust and is widely recognized for its comprehensive portfolio of services and products. The VLCC Group’s operations currently span 310 locations in 139 cities and 11 countries, including India, Sri Lanka, Bangladesh, Nepal, Singapore, Thailand, the UAE, Oman, Bahrain, Qatar, Kuwait, and Kenya, with a staff strength of over 3,000 skilled professionals, including medical doctors, nutritionists, physiotherapists, cosmetologists, fitness experts and wellness counsellors.
Over the years, we have built a strategic integrated Wellness & Beauty organization based on three pillars that consist of our core business segment:
Wellness & Beauty Services : We operate 218 Wellness Centers & Beauty Clinics across 106 cities in India and 25 in 9 other countries. Services offered include wellness, weight-management, laser, aesthetic dermatology and regular beauty salon services. VLCC is the only player in its domain whose Wellness & Weight Management programmes carry the “Recommended by Indian Medical Association (IMA)” stamp of approval. IMA is the national organisation of doctors of modern medicine, with a membership base of over 330,000+ doctors.
Personal Care Products : We have leveraged our exclusive consumer database, and our insight into evolving beauty and wellness needs to build and grow a diversified product portfolio in-house, and market over 118 skin-care, hair-care and body-care products as well as nutraceuticals under the VLCC Natural Sciences, VLCC Slimmer’s, VLCC Shape Up and VLCC Wellscience, BelleWave and SkinMTX, brands which are sold through over 110,000+ retail store in India and to salons, spas and aesthetic dermatology clinics globally. Majority of these products are manufactured at company owned manufacturing facilities, two in India and one in Singapore.
Skill Development : We operate 100 VLCC Institutes of Beauty & Nutrition across 67 cities in India, making it one of the largest professional training academy chains in beauty and nutrition segment beauty and nutrition segment. We train over 7,300+ students annually and offer entry-level as well as skill enhancement courses in multiple disciplines in the beauty and nutrition domain.
With a staff strength of over 3,000+ professionals, including medical doctors, nutritionists, physiotherapists, fitness experts and cosmetologists, we estimate that in the last 5 years alone we have catered to over 10 million customers (including repeat customers).